M E D I A +
M A R K E T I N G
KATZ MEDIA GROUP
New York, NY
Katz Media Group is the largest media representation company in the United States. With the on-air and digital assets of more than 3,000 radio stations and 700 television stations, Katz Media Group provides advertisers and agencies one point of access to over 200 million active consumers across the country. Katz Media Group specializes in providing locally-relevant solutions for national marketers that resonate with consumers where they live.
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Katz Media Group is comprised of two divisions: Katz Radio Group, the experts on results-driven radio campaigns; and Katz Television Group, the authority on television impact. A subsidiary of iHeartMedia, Katz Media Group is based in New York City with 15 regional offices
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ACTIVATION INTERN
June 2019 - August 2019
As part of Katz's radio division's marketing solutions team, I was responsible for overseeing campaigns / endorsements on Katz repped local radio stations across the country. I managed the programming of station airchecks and DJ endorsement spots along with providing agencies comprehensive recaps of campaigns post flight.
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Additionally, I created a multi-platform sales pitch for the DTC company, Peloton on how to elevate their community core by allocating ad spend to local radio and television stations.
PART OF MEDIA HISTORY
FDU covers my experience in being part of iHeartMedia's opening bell ceremony at the Nasdaq Marketsite in July 2019.